The Everything Roof @ The Centre for Social Innovation Annex
CSI Annex: CSI Annex will host the About Face Collecitve’s "Everything Roof", as well as act as Trustee for this project. CSI has seven years of project incubation and building/space management experience. Karine Jaouich and Tonya Surman will oversee the implementation of this project and act as main contact persons for the trusteeship of the Live Green Toronto Grant.
Sketch Toronto: Members of the Sketch community will be instrumental in the design and implementation of the rooftop garden space, as well as creation of murals and permanent art installation pieces. Rose Guitierrez will be our liason and coordinator for our partnership with the Sketch community of artists and organizers.
Skate4Cancer: The About Face Collective and Skate4Cancer will work collaboratively to create and implement programming around Skate4Cancer’s “You Are What You Eat” campaign. Rob Dyer, Founder and Spokesperson for Skate4Cancer will be our main contact person.
LiveGreen Toronto: The About Face Collective has recieved $75,000 from Live Green as start-up capital for this project. This funding is contingent on raising matching funds by December 31, 2011.
The About Face Collective is proposing the creation of a community rooftop garden and learning space with a twist: the creative structural elements of the garden will be designed and built by local artists and youth using primarily recycled or reclaimed materials. Together with Skate4Cancer’s “You Are What You Eat” program, Sketch Working Arts for Street Involved and Homeless Youth, and the Centre for Social Innovation, The About Face Collective will create a unique, inspiring, visually exciting platform to promote urban farming, green lifestyles and integrated community engagement.
Educational programming will be offered throughout the initial development process in the form of workshops. Our regular scheduled programming, in partnership with Skate4Cancer, will be implemented upon completion of garden installation. Our primary program offering will take the form of half-day educational sessions for school and community groups, focusing on agriculture and urban gardening education, sustainable art and design, nutritional information and simple food preparation. The programming will seek to show the food process in its full cycle, from seed to meal. We take a creative approach to food education, integrating art, nutrition and sustainable possibilities.
The multi-faceted nature of our project addresses many issues facing our local community. Environmentally, the rooftop green space will help to reduce greenhouse gases that contribute to the heat island effect and smog that urban centres experience. The downtown rooftop garden will be one of the most urban sources of food production, along with popular rooftop gardens such as the Carrot Commons and The Royal York Hotel. Socially, it will help educate a growing population of young people growing up in urban centres with no real access to interacting with the food production process, as well as create jobs for at-risk youth.
Our project is one of the last to receive environmentally-focused city funding from the Live Green Toronto grants, but that funding is contingent on securing matching funds ($75,000) by December 31st. Funding from this competition would therefore be very timely and a would allow us to begin the implementation of this garden starting in January 2012.
In terms of cutting carbon emissions, replacing black tar rooftop space with garden space has a twofold effect for carbon reduction:
- Eliminating the “dead” rooftop space will reduce the Heat Island effect caused by hot, heat absorbing black roofs, which contribute to smog and poor air quality in the city.
- The plants grown on the roof will help to absorb carbon dioxide and emit oxygen, helping to improve air quality with measurable results.
- Creating a local food source for the surrounding community will also help reduce transportation emissions associated with importing produce into the city.
We will be using carbon emission measurement tools provided by LiveGreen Toronto to determine the exact amount of carbon emission reductions.
Lauren Pirie: Project Manager, Artistic Director and Marketing Manager
Lauren will work collaboratively with Natalie to manage overall project coordination and progress, source and coordinate contractors, consultants and volunteers. Lauren will focus on the creative design and artistic direction of the garden space and any artist created elements. She will coordinate and manage the artist team and work closely with the Sketch coordinator and Sketch artists. Lauren will be assisted by creative spatial design consultant and local reclaimed materials expert, Mahmood Popal to direct the creative design of the physical space and coordinate between artists, architects and contractors. Lauren will also oversee all communications, public relations and marketing of the project and subsequent programming. This will include press releases, written materials, website and social media upkeep, branding and graphic design.
Natalie Boustead: Project Manager, Education Coordinator and Garden Manager
Natalie will be responsible for the general oversight of project implementation in collaboration with Lauren Pirie. This will include coordination of contractors, architects, builders, artists and volunteers. She will oversee the creation and implementation of educational programming in the space, as well as organizing and coordinating the use of garden space. This would include gardening volunteer coordination, crop planning, gathering and organizing educational resources, and leading and coordinating volunteers or interns to lead workshops and school tours.
The About Face Collective will seek to be self sustaining through the following capital-generating aspects:
- Educational Programming: School and community groups will pay fees to The About Face Collective for various educational programming throughout the year, including planting/gardening skills, nutritional knowledge, and food security issues.
- Event Space Rental: Community and Private organizations can rent out the rooftop space for private or public functions. CSI Annex has agreed that any and all fees generated from these events will go towards The About Face Collective Rooftop Recycle Art Garden.
- Organic Produce Sales: Produce generated from the rooftop garden space will be sold at the CSI Annex organic market, as well as to local restaurants. We will strive to produce rare and heirloom varieties to ensure highest possible capital generation from this endeavor.
- Additional Grants/Private Donations: In addition to the LiveGreen Toronto Grant, The About Face Collective will be seeking various sources of funding for all aspects of this project to ensure the continued success of it’s functionality and programming within the space.