TVO

GreenHeroes (Finalist.)

The GreenHeroes Take Action Campaign is designed to help transform audiences from mere viewers to involved do-ers by connecting them to people who heroically ventured forth and acted on an idea to help protect the planet. These out-of-the-box thinkers have created movements inside the mainstream that have led to emission reductions and more.

Rating: 
8.33333

GreenHeroes

GreenHeroes shares great environmental stories on TV and on the web by celebrating people who heroically “ventured forth” and acted on an idea to help protect the planet. These “out-of-the-box” thinkers have created movements inside the mainstream that have led to emission reductions and more.

The GreenHeroes’ “Take action” Campaign is designed to help transform audiences from mere “viewers” to involved “do-ers” by connecting them to real world events and offering ways to share their own experiences on-line. 

Rating: 
7.8254
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