Pedal Partners is a web-based service intended to get people out of their cars and actively using cycling as transportation.
Many people would like to ride their bikes to work but feel intimidated by traffic and safety. Few people know that the Toronto Bike network is vaste and can take you to most destinations in Toronto.
For a fee, Pedal Partners would partner cycling guides with individuals wishing to cycle to work. The guides would meet the customer at the customers home or pre-determined location. They would provide a guide with bike safety tips, a cycling map with a highlighted route, a bike light with the pedal partner logo/website address. The guide would then ride the route with the customer to help them build cycling confidence. The customer could also buy a guided-return-trip.
Once a person feels confortable with their route to work they would be more inclined to leave their car at home.
After reading the comments I see the need to expand the model...
Many people have commented about the economic viability of this project and I would agree the business model needs to be expanded to reach this goal. At the same time, my gut feeling is leads me to believe that perhaps the bottom line should not be monetary. I think the environmental and health benefits surpass the financial ones.
To improve the business model I see where it would be beneficial for Pedal Partners to offer several services and expand the business model.
1. Custom eco-tourism packages could be marketed to hotels to introduce tourists to Toronto - could have a local food component
2. Guided historical bike trips for schools
3. Guided trips for first time riders.
4. Cycle safety courses in off months.
5. the website could also sell advertising space
Emissions reduction would be realized through growing commuter cycling.
One administrator, several guides.
Start up cost for this project would be used to create the website, hire an administrator, hire guides and market the service. (guides would be paid on per-trip basis - great summer employment opportunities). Profit will be used to pay the guides and future marketing. The model could also be franchised and sold to other Cities.